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Luis Torrent

I am a Senior Product Designer, based in Berlin with 15+ years of experience building products. I move between craft, strategy, systems architecture, and leadership. Lately I also dabble in agentic AI and code.

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Education

Professional Master in Graphic & Web DesignESDIP Arts School, Madrid
Diploma in Multimedia DesignDublin Business School
Bachelor of LawsUniversidad Autónoma de Madrid

Skills

Design

  • Product Design
  • Service Design
  • Information Architecture
  • Design Systems
  • Systems Thinking
  • Interaction Design
  • Prototyping
  • Design Thinking

Strategy

  • Product Strategy
  • Roadmap Definition
  • PRD Writing
  • Crossfunctional Collaboration
  • Stakeholder Storytelling
  • User Research
  • Workshop Facilitation
  • Prototyping
  • Design Thinking

Leadership

  • Team Leadership
  • Mentorship & Coaching

Development

  • Agentic AI Workflows
  • HTML/CSS
  • AI Assisted Development

Tools

  • Figma
  • Cursor
  • Claude Code
  • N8N
  • Github
  • Confluence
  • Adobe Creative Suite
  • Invision

Experience

Design LeadMula GmbH — B2B SaaS
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  • Built and owned the design function, scaling from sole designer to a team of 4 across 4 squads, serving both the client-facing product and the internal operations platform
  • Rebuilt the operational foundation preparing for European market expansion, mapping the full order lifecycle across 5 internal teams, exposing critical off-platform gaps driving customer churn, and leading interventions that improved order punctuality
  • Redesigned the end-to-end order experience, eliminating platform complexity that was redirecting 10–15 hours per manager per week across Sales and Customer Success; prototype testing showed task completion in under one-third of the original time.
  • Built a real-time product configurator enabling customers to design and preview their merchandise before ordering, reducing high-stakes decision anxiety on high-value orders and cutting the average design phase by 45%
  • Built an AI agentic workflow that onboarded 8,000 new products to the catalog, replacing 2 months of error-prone manual tagging with greater accuracy and zero cost for every future product onboarding
  • Built and maintained the design system in Figma, including a component library, then developed a Figma-to-React extraction pipeline using AI to automate variable and component export and seed component documentation
Senior Product DesignerLounge by Zalando
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  • Led two embedded design teams (5 designers across 2 product pillars) delivering feature-level shipping while simultaneously owning 2 long-horizon product strategy workstreams and priority A overarching projects across the Offprice Business Unit, operating across execution and vision in parallel
  • Owned discovery, problem framing, and exploratory ideation for the Personal Relevance product strategy, producing the experience narratives that shaped one of 8 long-horizon opportunity areas in Zalando Lounge's 2023 company vision; the first initiative executed from that strategic foundation achieved a +5% GMV lift (∼€40M)
  • Led design of Zalando Lounge's first-ever multi-domain migration, designing a country identification system and multichannel communication strategy to transition all customers in Sweden, Denmark, and Finland to three new localised sales channels, supporting an €80M+ GMV growth opportunity
  • Led end-to-end redesign of the campaign view, conducting 20 stakeholder and customer interviews, building personalised prototypes using real shopping data from participants to test personalisation, and delivering a 14-feature roadmap, driving an 18% increase in engagement, CTR and number of campaigns clicked per user
  • Designed an automated category tree, dynamically generated from campaign assortment rather than manual curation, eliminating ∼110 hrs/week of manual operations work, enabling cross-campaign navigation as a new platform capability, and reversing 3 consecutive prior failed iterations
Product DesignerLounge by Zalando
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  • Led planning, prioritisation, and execution of research and design activities on 1 of the 4 product pillars.
  • Directed and mentored a team of 2 Product Designers.
  • Led end-to-end redesign of the Zalando Lounge checkout as a sole designer owning research, design, and delivery across a critical conversion surface
Junior UX DesignerLounge by Zalando
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UX DesignerRumbo Bravofly
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