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Luis Torrent

I am a Senior Product Designer based in Berlin, with 15+ years building consumer and B2B products at scale. I move between hands-on craft, product strategy, systems architecture, and design leadership. I also build and ship working software with agentic AI and code.

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Education

Professional Master, Graphic and Web DesignESDIP Escuela de Arte, Madrid
Professional Diploma, Multimedia and Web DesignDublin Business School, Dublin
Bachelor of LawsUniversidad Autónoma de Madrid

Skills

Design

  • Product Design
  • Service Design
  • User Research
  • Design Systems
  • Interaction Design
  • Visual Design
  • Systems Thinking
  • Information Architecture
  • Prototyping

Strategy & Leadership

  • Product Strategy
  • Roadmap Definition
  • Cross-functional Collaboration
  • Stakeholder Management
  • Workshop Facilitation
  • PRD Writing
  • Design Leadership
  • Hiring
  • Mentoring & Coaching

Development

  • AI-assisted Design
  • AI-assisted Development
  • Agentic AI Workflows

Tools

  • Figma
  • Cursor
  • Claude Code
  • n8n
  • GitHub
  • Adobe Creative Suite
  • Jira
  • Confluence
  • InVision
  • UserZoom
  • Google Workspace

Languages

SpanishNative
EnglishFluent
ItalianConversational

Experience

Design LeadMula GmbH
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  • Built and owned the design function from the ground up at a B2B SaaS startup, scaling from sole designer to a team of 4 across 4 squads serving both the client-facing product and the internal operations platform
  • Rebuilt the operational foundation for European expansion, replacing fragmented per-team order tracking that was driving churn, shifting the operation from reacting to delays to preventing them
  • Redesigned the order experience to reduce customer confusion that was driving 10–15 hours per manager per week in support calls across Sales and Customer Success; prototype testing projected task completion in one-third the time
  • Built a real-time product configurator enabling customers to preview their merchandise before ordering, reducing decision anxiety on high-value orders and cutting the average design phase by 45%
  • Scaled the catalog from 300 to 8,000 products (∼27×) with a solo AI agentic workflow that compressed ∼2 months of manual tagging into a 3-day build, protecting the taxonomy from downstream erosion and enabling future onboardings at near-zero cost
  • Established the design system and a Figma-to-code pipeline with a governance layer that holds shipped code to the system, so it scales instead of drifting
Senior Product DesignerZalando SE
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  • Led two design teams across two product pillars (5 designers, junior to senior) while owning long-horizon product strategy workstreams within the Off-Price business unit, operating across execution and vision in parallel
  • Led the redesign of the Zalando Lounge homepage and unlocked a capability the platform was assumed not to support, partnering with the Zalando parent store to source the behavioural data that made personal relevance viable. A permanent personalisation team formed as a result
  • Set the product direction for Personal Relevance and Post-Shopping Journeys, two of 8 opportunity areas in Lounge's three-year product vision, framing the problem space and driving both to C-level roadmap approval; Personal Relevance's direction was later validated when its first shipped feature, Top Picks for You, drove +5% GMV (∼€100M)
  • Led Lounge's first cross-market migration, sizing the ∼€80M growth opportunity that secured its funding and defining the customer-identification and multichannel communication approach to transition customers into three localised Nordic sales channels, a net-new capability with no internal precedent
  • Shipped an automated category tree solution that eliminated ∼110 hrs/week of manual tree curation, enabling cross-campaign navigation as a new platform capability, and reversing 3 prior failed iterations
Product DesignerZalando SE
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  • Took full design ownership of the Engage product area when the organisation formalised into pillars in 2018
  • Led the end-to-end redesign of the Zalando Lounge checkout as sole designer across a critical conversion surface, owning research, design, and delivery
  • Introduced the team's first usability testing practice, partnering with UX Research to anchor feature validation
  • Directed and mentored a team of 2 Product Designers
Junior UX DesignerZalando SE
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UX DesignerRumbo Bravofly
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Graphic & Web DesignerLuxFit
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