Luis Torrent
I am a Senior Product Designer, based in Berlin with 13+ years of experience building products. I move between craft, strategy, systems architecture, and leadership. Lately I also dabble in agentic AI and code.
Builder
Designing and shipping agentic AI workflows from scratch — bridging design systems, product strategy, and production code to move at the speed of a startup.
Strategist
Leading cross-functional teams through ambiguity — turning complex organisational challenges into clear product visions, roadmaps, and measurable outcomes.
Craftsman
Obsessing over interaction detail and visual craft — from component libraries and motion principles to pixel-perfect screens that users actually enjoy.
Work
Building Systems with Ai
I built AI systems to protect catalogue architecture at scale, accelerate research synthesis under constraint, and bring design closer to working code.
- AI Systems
- Design Engineering
- Information Architecture
- Automation
Preparing for Scale (I)
I joined as Product Design Lead to prepare the platform for European expansion, architecting the operational systems beneath it.
- Design Leadership
- Systems Thinking
- Ops
- B2B SaaS

Lounge 2023 Product Vision
I orchestrated design across 2 embedded product teams while leading Personal Relevance and Post-Shopping Journeys as strategic opportunity areas for the 2023 product vision. Available on request.
- Product Design
- Design Leadership
- Strategy
- Research
Testimonials
Luis brought clarity to one of our most complex product challenges. His ability to move between systems thinking and pixel-level craft is rare and invaluable.
One of the most effective design leaders I have worked with. Luis has a gift for making the strategic feel tangible and the complex feel obvious.
Luis shaped how we think about design systems and AI tooling. His leadership accelerated the whole team and left lasting processes behind.